How did one man convince over 11 million people that Infidelity was acceptable. We follow the phenomenon of the world’s most hated website – The Ashley Madison agency. A site for married people wanting to cheat on their spouses. How did they get their start? How does a company that is not allowed to advertise get noticed? How big have they grown in the ten years since their inception, and where do they go from here? This in-depth documentary looks at the genius marketing side of the company – how they choose their controversies and of course how they manage to get international appeal without paying for advertising. [Canada]