File this story under “Sometimes Nice Guys Finish First.”
Bo Muller-Moore has just received trademark certification for “eat more kale,” a phrase that he had popularized by silk screening it on T-shirts, bumper stickers, and other collaterals. His goal was to promote locally grown produce.
Muller-Moore’s effort seemed innocuous until Chik-fil-A sent Bo a Cease and Desist letter and legally blocked his trademark application at the United States Patent and Trademark Office.
In response to the Chick-fil-A attack, Muller-Moore teamed up with filmmaker James Lantz to begin work on a hilarious documentary about this battle over words. To gain attention and win allies, Lantz created a trailer for the not-yet-finished documentary. And that’s where the International Movie Trailer Festival comes in. The trailer won the Grand Prize in our 2012 competition. You can see it here.
We congratulate Bo, and we’re looking forward to seeing the completed documentary. Everyone is, except perhaps a certain billion dollar eatery.
MobileMovieMaking.com is a new venue for exhibiting the work of indie moviemakers. This free online magazine focuses on the art and technology of using smartphones and tablets to shoot movies.
Launched on June 1, MMM is published by IndieFilmConnect, the company that founded the International Movie Trailer Festival. The new magazine will exhibit dramas, documentaries, music videos, and works in all other genres…including trailers. The only requirement is that the cinematography be done using a mobile device. Read more
Matthew VanDyke’s “Not Anymore”–a trailer for a short documentary–has won IMTF’s 2013 Grand Prize. The competition drew more than 200 entries from 20 countries including the U.S., Nigeria, Israel, South Africa, Italy, and Indonesia.
Other winners are: Read more
There’s no denying that the film industry is changing. Distribution is being uprooted, everyone has a video camera in their pocket, and equipment is cheaper and more portable than ever. Filmmaking is being democratized, put into the hands of the people who go out and create stuff. Supporting this development, MixBit sponsoring Project Next, a contest to find talented student filmmakers Read more